Proximity Marketing Market Emerging Trend Increasing Demand Key Players Apple Inc. (U.S.), Microsoft Corporation (U.S.) Forecast 2023
Market Overview
Market Research Future (MRFR) confirms that the proximity
marketing market 2020 could be worth about $52 billion by 2023, and MRFR
predicts that the market growth rate will be 28% between 2017 and 2023 (review
period). Do it.
Key Players
The top contenders in the proximity marketing industry are Apple Inc. (U.S.), Microsoft Corporation (U.S.), Bluvision Inc. (U.S.), Zebra Technologies Corporation (U.S), inMarket Media LLC (Italy), Estimote Inc. (U.S.), Qualcomm Inc. (U.S.), ROXIMITY (U.S.), Google Inc. (U.S.), Proxama PLC (U.K.), and more.
For More Information
@ https://www.marketresearchfuture.com/reports/proximity-marketing-market-3909
Market Segmentation
Proximity Marketing Market by Component:
Hardware
- Sensors
- RFID Tags
- Others
Software
- Content Management System
- Location Analytics
- Context Accelerator and Geofencing
- Others
Service
- Consulting Service
- Deployment & Integration Services
- Application Support & Maintenance Services
Proximity Marketing Market by Technology:
- Wi-Fi
- BLE Beacon
- Near Field Communication (NFC)
- GPS Geofencing
- Others
Proximity Marketing Market by Application:
- Retail & E-Commerce
- Healthcare
- Infrastructural
- Media & Entertainment
- Transportation & Logistics
- Hospitality
- BFSI
- Other
Regional Insights
APAC is the fastest progressing market for proximity marketing market, on account of the growing investments by emerging countries in the technology. The rising use of smartphones as well as mobile internet also drives the deployment of proximity marketing among firms to reach a higher number of customers. Surge in technological development within location-based services, increasing use of beacons, and the surging requirement for better customer services also add to the market strength.
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